EOJ Design

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Check in on the photography site at EOJ Photo or contact me at 912-638-7824 or joe@eojinc.com.

English Gardens… the remake by EOJ

I’ve been doing some work for a new client. English Gardens is a company that provides flower and plants to make the world a nicer place to be. They specialize in container gardening, flower gardens, seasonal flower beds, interior flower compositions, flower maintenance, garden consultations, seasonal decor, and special events flowers.

Actually, we met because she was dropping off some beautiful paperwhites that my wife had ordered for the holidays. They now sit proudly in our living room and have garnered many compliments.

What English Gardens really needed was a remake of their look. Their look was simple with a logo, some business cards, a website, and some magnetic truck signs. I consulted with the owner, Anna, to figure out the best direction to go. She had a pretty cool icon that someone else had done but some not-so-great typography. Actually it was one of those fonts that I don’t like at all… Papyrus. Next to Comic Sans, I think Papyrus is one of the most abused fonts out there. I’m sure it all relates to being included in MS Word.

Here’s the before logo:

One of her biggest complaints, pointed directly to one of the problems with Papyrus. It was hard to read from a distance. So I got to work redoing this logo. I decided to move things around, add another color, change the green color slightly, and use two new fonts. It is important to know that the word “English” actually refers to her maiden name.

The new logo:

Now it was time to redo the business card. It was a one sided 2-color card printed on a matte, cardstock. The fonts used on it were a bit boring and not in keeping with her business brand of traditional, rustic, but still a modern company.

Here is the old card:

The new card incorporated the great icons from the round logo on the front and the texture it made on the back. This also gives a nice contrast from front to back. The fonts used were in keeping with the logo and it was printed in a nice heavy glossy stock with additional UV flood varnish on it. This also helps to make it somewhat water resistant, which can be helpful to someone around water as much as she is! She is also not the type to write on her business cards (and I encourage people not to!), but if you were I would not go this route and would get a matte finish instead.

Now, we’re in the process of working on her other materials. You’ll be hearing and seeing a lot from English Gardens soon.

By the way, if you are in the Brunswick/Golden Isles area and looking for some great flowers, flower beds, or have a wedding coming up, English Gardens is the place to call!